American Petroleum Institute
Oversaw a portfolio of 20+ websites for the organization and its sub-brands. Collaborated closely with internal stakeholders and IT back-end developers in building microsits on Sitecore and WordPress, delivering front-end development, UX/UI design and content strategy. Key projects include:
100 Years of Standards
The project's main objective is to create a comprehensive microsite to celebrate a pivotal milestone for the organization. The work involves working directly with clients from initial planning to final deployment, building the site entirely from the ground up, optimizing all content for search engine optimization (SEO) and ensuring mobile responsiveness, within a tight three-week timeline.
The cohesive visual design and robust functionality met all client requirements: visually engaging but very straightforward and easy to navigate for an older audience.
Oil Spill Prevention Response Video Library
Oil Spill Prevention is sub-brand of American Petroleum Institute.
The project invovles working directly with the client to identify needs for a video library and recommending a cloud-based search platform (Coveo) to enhance search functionality. The work includes designing all pages for the Response Video Library section, from the landing page, search page to the detail page. The design process requires thorough research on user journey with the goal of ensuring flexibility to support future marketing efforts as well.
